Stallion selection should never begin with what’s selling. It should begin with your mare.
Too often, breeders are told, “Don’t use him. He’s not popular.” That kind of thinking causes people to ignore what actually matters. If the cross holds up, the female family adds value and the physical match is solid, you’re passing on a strong opportunity.
Let’s talk about what really drives better results.
Popularity Doesn’t Equal Performance
Many stallions are used because they’re booking full. But a long list of bookings doesn’t make them right for your mare.
Plenty of horses get bred based on what buyers are chasing this season. But chasing the crowd can lead to pairing your mare with a stallion selection that doesn’t bring out her strengths. Or worse, doubles up on flaws.
If your goal is a better foal, popularity shouldn’t be the deciding factor.
What You Should Be Looking At
The best matings are based on:
- Pedigree logic: Are the right ancestors reinforced in the right spots? Does the pattern support speed, stamina or class based on what your mare needs?
- Physical balance: Does the stallion’s conformation improve your mare’s weakest point? Are you likely to get a useful, correct foal?
- Female line strength: Are you reinforcing proven female families that keep showing up in winners?
- Distance and development potential: Does the mating suggest a runner who’ll thrive at the distances that matter?
You can measure these things. They don’t change with public opinion.
The Cost of Ignoring a Strong Match
Let’s say you’ve done the work. You’ve identified a stallion selection that complements your mare on paper and in the barn.
But someone says, “You won’t get much attention with that one.” So you look elsewhere.
You pick another stallion. Not because he’s better for your mare, but because people say he’ll “sell better.”
And then your foal struggles. Maybe it doesn’t hold up. Maybe it runs flat. Maybe it doesn’t make it to the sales ring at all.
You didn’t just miss a shot. You wasted a year.
Breeders Who Win Think Long-Term
The people who move ahead in this business aren’t following what’s fashionable. They’re building step by step. Always looking for matings that work on the track, not just in catalogs.
They choose stallions that make sense. They understand how pedigree, physicals and development timelines interact. They trust their process.
And when their horses win, the industry notices. Not to mention, improves the value of their mares and their future progeny.
This Is a Plan, Not a Gamble
Walking away from a good mating because the stallion isn’t in headlines isn’t being careful. It’s second-guessing your own judgment.
If you’ve found a stallion that brings balance, reinforces the right lines and improves your mare physically, that’s not a risk. That’s an informed decision.
You’re not guessing. You’re planning. And that’s what gives you the best chance to breed a better horse.
Take the Next Step
If you’re weighing options and unsure whether to go with what makes sense or what others say will sell, it’s time to stop debating.
You need clarity and a clear plan that backs up your instincts with data.
Book a call today to make OPTIMAL Matings a part of your breeding and buying process: https://calendly.com/clark-bloodstock-agent-ky/consultation
You’ll get a strategy built around your goals: grounded in real pedigree insight, not public opinion.

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